Marketing Strategy & Digital Innovation
Marketing Strategy & Digital Innovation
With over a decade of experience, I build and lead high-impact growth initiatives across healthcare, legal services, hospitality, and technology—bridging strategy, data, and execution to drive measurable outcomes.
My career began within the creative and agency environment, where I developed a strong foundation in visual communication, branding, and audience perception. Working across agencies and creative roles—including hands-on experience with photography and visual production—shaped my ability to translate abstract concepts into clear, compelling narratives.
As my work evolved, I expanded into digital marketing and performance-driven strategy, leading multi-channel campaigns and conversion-focused platforms designed to operate at scale. This progression led me to focus increasingly on data, systems, and optimization—bridging creativity with analytics to drive measurable outcomes.
Today, I focus on leading integrated marketing systems and AI-enabled digital platforms that help service-based organizations grow sustainably—connecting insight, technology, and execution into cohesive, high-performing ecosystems.
I hold formal training in Advertising and Marketing, completed a professional specialization in Digital Marketing at UCLA, and earned a Master’s degree in Business Analytics, supporting a data-driven and strategic approach to growth.
Throughout my career, I have held senior marketing and leadership roles, managing multicultural and distributed teams, overseeing large-scale initiatives, and supporting organizations with seven-figure media investments. My work emphasizes clarity, scalability, and alignment across marketing, intake, analytics, and operational teams.
Leading cross-functional marketing initiatives across global teams.