Marketing Strategy & Digital Innovation

Marketing Strategy & Digital Innovation

With over a decade of experience, I build and lead high-impact growth initiatives across healthcare, legal services, hospitality, and technology—bridging strategy, data, and execution to drive measurable outcomes.

My career began within the creative and agency environment, where I developed a strong foundation in visual communication, branding, and audience perception. Working across agencies and creative roles—including hands-on experience with photography and visual production—shaped my ability to translate abstract concepts into clear, compelling narratives.

As my work evolved, I expanded into digital marketing and performance-driven strategy, leading multi-channel campaigns and conversion-focused platforms designed to operate at scale. This progression led me to focus increasingly on data, systems, and optimization—bridging creativity with analytics to drive measurable outcomes.

Today, I focus on leading integrated marketing systems and AI-enabled digital platforms that help service-based organizations grow sustainably—connecting insight, technology, and execution into cohesive, high-performing ecosystems.

I hold formal training in Advertising and Marketing, completed a professional specialization in Digital Marketing at UCLA, and earned a Master’s degree in Business Analytics, supporting a data-driven and strategic approach to growth.

Throughout my career, I have held senior marketing and leadership roles, managing multicultural and distributed teams, overseeing large-scale initiatives, and supporting organizations with seven-figure media investments. My work emphasizes clarity, scalability, and alignment across marketing, intake, analytics, and operational teams.

 

Leading cross-functional marketing initiatives across global teams.

Client

Alexia Abreu

Website

www.alexiaabreu.com

Services

Marketing Strategy • Digital Innovation • Growth & Performance Leadership

Date

2026

Location

Los Angeles, CA