Alexia Abreu -About

With over a decade of experience, I build and lead growth initiatives across healthcare, legal services, hospitality, and technology, connecting strategy, data, and execution to deliver measurable business results.

My career began within the creative core of advertising, where I worked in award-winning agencies and later built my own entrepreneurial venture in hospitality media. Those experiences shaped my ability to combine storytelling, brand positioning, audience behavior, and commercial thinking into marketing strategies that are both creative and results-driven.

As digital marketing evolved, so did my career. My focus naturally expanded into performance marketing, customer acquisition, marketing analytics, and marketing technology. Today, I combine creative thinking with data, experimentation, and continuous optimization to build scalable growth strategies that generate qualified leads, improve conversion rates, and support long-term business growth.

I help organizations build and optimize integrated customer acquisition ecosystems by connecting paid media, conversion optimization, marketing automation, analytics, and customer experience into cohesive, high-performing growth strategies. Whether launching a new initiative or improving an existing one, my goal is always the same: transform marketing investments into measurable business outcomes.

I hold a degree in Advertising and Marketing, completed a professional specialization in Digital Marketing at UCLA, and earned a Master’s degree in Business Analytics—bringing together creativity, strategic thinking, and data-driven decision-making.

Throughout my career, I have held senior marketing and leadership roles, managing multicultural and distributed teams, overseeing seven-figure media investments, and leading cross-functional initiatives from strategy through execution. My work emphasizes scalable processes, measurable performance, and alignment across marketing, analytics, and operational teams.