(Paid Media)
High-Conversion Landing Pages (Paid Media)
Immigration Law Firm — Lead Generation Campaigns (Google & Meta Ads)
High-conversion landing pages developed to support large-scale paid media campaigns, designed to maximize qualified lead generation and improve intake efficiency across multiple practice areas.
I led the strategy and optimization of dedicated landing pages used in Google and Meta Ads campaigns, supporting a media budget of over $1M. The pages were built to align messaging, user intent, and conversion flow—ensuring consistency between ads, landing experience, and intake qualification.
The landing pages were structured to reduce friction and increase same-day conversions, with clear value propositions, streamlined forms, mobile-first layouts, and direct integration with the intake process. Each page was tailored to specific campaign objectives and audience segments, enabling more accurate lead scoring and qualification downstream.
Beyond page design, I coordinated a multicultural, distributed team across multiple countries, aligning paid media strategy, landing page optimization, and intake operations. This included optimizing lead routing, qualification criteria, and scoring logic to ensure marketing and intake teams operated as a single, performance-driven funnel.
Role: Marketing Manager Director — paid media strategy, landing page architecture, conversion optimization, and cross-team coordination (marketing, intake, and analytics).
Deliverables:
Dedicated landing pages for Google & Meta Ads • Conversion-focused UX and messaging • Lead capture and qualification flows • Intake alignment and optimization • Ongoing performance iteration
Outcome:
Improved lead quality and conversion efficiency across high-volume paid campaigns, with stronger alignment between advertising spend, landing page performance, and intake outcomes.