Where Strategy Meets Execution
I design data-driven growth systems that acquire, convert, and retain customers by integrating AI, performance marketing, analytics, and human-centered storytelling into measurable, repeatable business growth.
Marketing Professional Driving Growth Across Global Markets
- Open to Strategic Opportunities
AI & MarTech
Designing intelligent acquisition systems through automation, analytics, and AI-enhanced workflows.
Growth & Acquisition Strategy
Data-driven strategies to attract, qualify, and convert high-intent leads for service-based businesses.
Creative Strategy & Digital Execution
Shaping campaigns and digital experiences that align brand clarity with measurable performance.
Award Winner
Recognized for creative excellence across advertising campaigns, photography, and digital work.
Nonprofit Growth Ecosystem: From Strategy to Execution
A full-funnel Google Ads and YouTube campaign built with deep audience research, GA4 intelligence, and creative optimization — delivering a $0.01 CPV and 50%+ view-through rate.
Selected Case Studies & Growth Initiatives
A curated view of marketing systems, campaigns, and digital projects built to improve visibility, lead generation, conversion, and operational clarity.
Performance
Performance-oriented layouts created for legal service businesses.
Where Strategy, Data & Creativity Converge
I am a multidisciplinary marketing professional with over a decade of experience transforming creative vision into scalable, data-driven growth.
My career began at the creative core of advertising and visual media, where I worked as an entrepreneur, photographer, and strategist within award-winning advertising environments. This foundation shaped my ability to translate storytelling, brand positioning, and visual language into campaigns that resonate culturally and commercially.
Over time, my work evolved toward performance-driven growth, where creativity meets analytics. I now specialize in paid media, lead generation, conversion-focused systems, and marketing analytics — designing and optimizing acquisition engines across global markets using platforms such as Google Ads, Meta, GA4, and advanced tracking frameworks.
Today, my focus lies in building scalable growth systems that align business objectives, user experience, and measurable impact — bridging creative direction with data, technology, and strategic execution.
Core Expertise
Skills
Credentials
Organizations & Brands I’ve Contributed To
Selected organizations and brands I’ve supported through in-house roles, agency leadership, and strategic marketing initiatives.
Professional Endorsements
Nonprofit Organization | United States
“Alexia brought a rare combination of strategic clarity and executional depth. Her ability to align data, creative direction, and performance channels resulted in measurable growth while maintaining full compliance and operational rigor.”
Legal Services | United States
“Alexia’s approach goes beyond tactics. She designs growth systems that are measurable, sustainable, and aligned with long-term business objectives.”
Service-Based Business | Global Markets
“What sets Alexia apart is her systems thinking. She doesn’t just launch campaigns — she builds scalable acquisition frameworks that connect strategy, analytics, and user experience.”
Technology Venture
“Alexia bridges creativity and performance effortlessly. From campaign architecture to analytics and optimization, her work consistently delivers clarity, efficiency, and impact.”
Legal Services Firm
“What sets Alexia apart is her ability to translate data into actionable growth systems. From paid media to conversion tracking, her work consistently delivers clarity, structure, and performance.”
How I Build Growth Systems
I work at the intersection of strategy, analytics, performance marketing, and creative execution, transforming complex business goals into scalable, data-driven growth systems.
Each initiative follows a structured, insight-led approach designed to improve acquisition, conversion, operational clarity, and long-term business growth.
01
Strategic Intelligence
Understanding business goals, audience behavior, positioning, and growth opportunities through data-driven analysis.
02
Creative Direction
ligning messaging, storytelling, and digital experiences with acquisition and conversion objectives.
03
Performance & Systems
Building scalable acquisition, tracking, CRM, and optimization systems across digital channels.
04
Measurement & Optimization
Transforming performance data into actionable insights, continuous optimization, and measurable growth outcomes.
Let's Connect!
Location
Los Angeles
Email Address
alexiaabreu@uselumara
Proof of Impact
A practical view of outcomes I prioritize -efficient spend, clean tracking, and conversion-ready landing ecosystems that support long-term growth.
From Creative Direction to Performance: How I Build Full-Funnel Growth Systems
he framework I use to connect positioning, UX, paid media, analytics, and automation—so campaigns produce measurable outcomes, not just clicks.
AI Concierge & Commission-Free Booking: A MarTech Growth Engine for Independent Hotels
Why AI-assisted booking + first-party data turns hotel websites into scalable acquisition systems—reducing OTA dependence and improving conversion.
